Al Ihsan Charity's OOH campaign in the UAE utilizes uni-poles and rooftop billboards to target Muslims considering the Hajj pilgrimage. The central image showcases the Kaaba, a powerful symbol instantly recognizable to their audience. The Arabic text translates to Al Ihsan Charity Association and Hajj Projects, highlighting their focus on supporting this sacred journey. This OOH campaign was launched during the fourth week of May 2024 following the brand’s previous OOH activity in the UAE during February 2024. This campaign effectively targets a specific demographic through culturally relevant imagery and messaging. The call to action is clear: donate 300 dirham to Al Ihsan Charity and Make Hajj Easier. This resonates with individuals who might find the pilgrimage logistically or financially challenging. The campaign could be strengthened by specifying how donations ease the Hajj experience. Adding details about how Al Ihsan Charity utilizes these funds would incentivize potential donors. Additionally, a broader campaign educating Muslims about the Hajj and the importance of charitable giving could expand their reach. Learn more about more D/OOH campaigns’ details by visiting INSITEOPEDIA and navigating throughout its various sections.
