Baccarat Hotel & Residences Dubai, a new condominium complex in Dubai, United Arab Emirates, climbs up on digital Out-of-Home spaces promoting the modern and luxurious project with the main tagline “Life In New Light”. The tower hosts 144 rooms and suites, along with 49 Baccarat branded residences. The ad copy highlights that Baccarat has “Luxury 2-5 Bedroom Residences” and that they are all “Starting From AED 21M” in terms of price. The tower is located at Downtown Dubai, offering luxurious choices of residence and exclusively designed apartments at service with views of Burj Khalifa, Dubai Frame, and Dubai Mall. The Financial District is also streets away. The landmark district is a lifestyle attraction, offering amazing shopping, renowned restaurants, cultural events, and exciting nightlife, as well as many leisure amenities. One of the ad visuals portrays the extraordinary architecture of the Baccarat Hotel & Residences, while another displays the unique interiors, which both combine to create a vibrant symphony of light and life. The campaign embeds the color ruby red which represents strong feelings and passionate nature. It has the ability to stimulate the senses and invoke ambition which is a suitable approach for the ads. The color will also grab the attention of passers-by since it is bold and eye-grabbing. The new campaign popped up on billboards during the fourth week of May for the first time and took the form of DOOH advertising across Dubai. Dive deep and find more details about the DOOH by visiting our Insiteopedia and navigating through its different sections.
