UAE’s leading bank, Abu Dhabi Islamic Bank (ADIB) introduced an appealing advert on billboards throughout the UAE to ensure customers that they can now save their money and get an opportunity to win decent prizes. Following their prior appearance, the campaign spotlights the grand prize of 1 million AED that will be awarded to one lucky winner. Furthermore, ADIB is offering 45 cash incentives to account holders on a monthly basis. The ad spaces note the incredible opportunity ADIB is offering, being readily winnable only through saving. The billboards incorporate ADIB’s signature colors, where blue is used to ensure that they portray professionalism and security, linking customer’s savings to great wealth. The billboards host the ADIB logo, as well as a mention of the campaign hook ‘AED 1 Million & 45 Cash Prizes.’ The text panel calls to download the ADIB Mobile App now for the chance of a lifetime. The launching of this campaign was visible on UAE’s Digital Screens, Mega Coms, Hoarding billboards, and Uni-Poles in the fourth week of May.
