Archplan Developments pop up on Cairo’s major OOH scene with a new awareness campaign for “IL Cuore Giallo” using the main tagline “The Center of Everything”. Archplan Development’s last campaign was in May 2024 with a teaser OOH ad for the project using the same tagline “The Center of Everything”, using the dollar sign in the campaign visual which symbolizes that the project is in the financial district. The teaser district also stated that the real estate company will be “Creating Sustainable, Smart, Green Landmarks”. Archplan Developments currently states that IL Cuore Giallo is in the “Financial District” using the dollar sign as the “S” in the word “District”. The ad also points out that the project is in “New Capital”. The ad visually displays a pyramid-like structure with birds flying around the top. The logo embeds Egyptian hieroglyphs. IL Cuore Giallo New Capital represents a new definition of administrative initiatives in the financial area. The development company created administrative offices where people can celebrate each stage of their progress. Through collaboration with one of Italy’s top engineers, clients can experience the elegance of their business, whether they are business owners or a start-ups, and there are several space packages available. To find out more on ARCHPLAN Development's campaign, check out Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo and Dubai, which will provide you with details regarding campaign types, kinds, locations, budgets, media plans, and more.
