Hyde Park Developments is known for its remarkable OOh campaigns, for instance the previous campaign, was about the coming soon project, Places with a beautiful floral billboard. This current campaign, following the real estate steps for the eye-catching campaign, released a new campaign to promote the project, Seashore Ras El Hekma, specifically the phase, lagoon town. Gathering the colors of blue, orange, purple sends the message without any effort, as the project promotes a beach resort. The billboard leverages contrasting colors like calming blue for the sky and water, and cheerful orange for the sun and text, creating a visually striking and balanced image. This likely aims to evoke feelings of relaxation and happiness associated with a beach getaway. The geo-distribution is in east Cairo, mainly, new Cairo as Hyde Park targets a specific audience demographic that has the purchase power of getting a unit in the project, therefore, the billboard's placement in east Cairo, particularly near the affluent area of New Cairo, makes strategic sense. By targeting a high-income demographic with disposable income for luxury properties, the resort positions itself as an exclusive escape readily accessible to these potential buyers. The billboard's design, with its focus on tranquility and joy, further reinforces the idea that owning a unit at this resort signifies not just a vacation destination, but a status symbol and an investment in a luxurious lifestyle. Looking for more information about this campaign? Visit MOOH, Egypt’s and the Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more.
