With 60 years of expertise crafting exceptional oud and perfumes across the Gulf market, Al Majed Oud thrives during the sun-drenched summer months in response to the high demand for refreshingly cool fragrances, announcing the ICE collection through an engaging outdoor campaign The ICE perfume line is crafted to withstand the hot and humid summer, catering to all lovers of refreshing aromas, its captivating scents infuse the atmosphere with a delightful coolness, evoking a special sense of joy and happiness. Al Majed Oud's latest campaign visuals showcase the ICE perfume line refreshingly, the campaign prominently features the elegant glass bottle of the ICE fragrance, along with the bold text ICE Your Summer, emphasizing A whiff of coolness with every spray, and the cosmetic brand's promise of a refreshing, icy coolness with every spritz. the artwork is highly expressive with a light blue background that elicits a sense of summer freshness and breeziness, the visual perfectly complements the brand's commitment to delivering cool fragrances during the hot summer, at the bottom of the billboard is the brand name Al Majid Oud - a clear reinforcement of the company's renowned reputation in the regional perfume market. the campaign has been spotted across major roadways, with the brand's messaging prominently displayed on mega-com Billboards and lamp posts, allowing the campaign to reach a large target audience across the Emirates during the last days of May.
