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Is an online/offline bulletin that covers news, updates, and insights of OOH (out-of-home) media, or outdoor advertising media as known in some market regions. Our online platform located on www.insiteooh.com as a public portal for anyone wants to get market intelligence through one of the most popular media in the market, and one of the main ATL media. Read More..
 

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WE reignites promotion of Indigo tariff plan

After the World Cup frenzy, Egyptian telecom WE is back to regular business and has launched a new OOH campaign for their tariff plan Indigo.
Using blue sea waters as a theme to match the name of the tariff plan as well as the season, their top-notch brand ambassador Ahmed Ezz appears sailing nonchalantly in a sunny summer day. The slogan describes the tariff plan as “A choice that changes your life”, with supplementary ad copy that reads “Post-paid eases your life”.
The new campaign hit the roads at the end of June and uses uni-poles, double-decker poles, lightboxes, gates, T-Poles and billboards on the major roads of Greater Cairo.

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Country: Egypt
Region: North Africa

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