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Is an online/offline bulletin that covers news, updates, and insights of OOH (out-of-home) media, or outdoor advertising media as known in some market regions. Our online platform located on www.insiteooh.com as a public portal for anyone wants to get market intelligence through one of the most popular media in the market, and one of the main ATL media. Read More..
 

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The rebranded image of Frico finally lands in Greater Cairo

Dutch cheese cooperative Frico has launched a new outdoor campaign that showcases their new rebranded image in Egypt.
Below the image of a typical Dutch prairie, and framed by branding elements, a succulent cheese sandwich takes the stage in the colorful ads, with ad copy that reads “a natural flavor and more”. Two varieties of the famous Dutch brand – Edam and Gouda – appear in their brand-new packing at the bottom, next to the brand’s slogan “Don’t underestimate it”.
The campaign was launched just before Eid Al-Adha, and spreads across the Greater Cairo in Large and X-Large uni-poles, Gates, Chassis, and T-poles.

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OOH Size: Large, , , ,
Country: Egypt
Region: North Africa

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