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Is an online/offline bulletin that covers news, updates, and insights of OOH (out-of-home) media, or outdoor advertising media as known in some market regions. Our online platform located on www.insiteooh.com as a public portal for anyone wants to get market intelligence through one of the most popular media in the market, and one of the main ATL media. Read More..
 

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Misr El Kheir relaunches the “Biggest Box”

Following their recent Zakat campaign, Misr El Kheir has evolved their OOH strategy to start raising donations with the Biggest Box.
With more sober artwork than their campaign last year, the Egyptian foundation informs viewers in the ad copy of the duty to provide Iftar meals to everyone in need, and provides information on the many channels through which the audience can send their donations.
The campaign started to spread after mid-April and uses uni-poles, billboards, gates, and double-decker poles in selected locations across Greater Cairo.

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Country: Egypt
Region: North Africa

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