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Is an online/offline bulletin that covers news, updates, and insights of OOH (out-of-home) media, or outdoor advertising media as known in some market regions. Our online platform located on www.insiteooh.com as a public portal for anyone wants to get market intelligence through one of the most popular media in the market, and one of the main ATL media. Read More..
 

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McDonald’s Grand campaign

Imagine you are driving home back from work, the roads are packed as usual, you are tired from the long day and of course you are hungry too… and suddenly you find yourself face to face with a giant billboard showcasing a tasty sandwich from McDonald’s! Sure you are about to run to the nearest McDonald’s outlet!
That probably was what McDonald’s was thinking when they launched their latest OOH campaign to promote their new “Grand Chicken Sandwich”. I’m hungry from just looking at the photos!
It seems they know how to impress consumers and make them crave for a tasty meal. Smart strategy for this massive outdoor campaign that you’ll spot on the roads of Cairo and Giza.

CAMPAIGN CREDITS:

Brand:
Advertiser:
Industry:
Campaign Size:
OOH Size: Large, XLarge
Country: Egypt
Region: North Africa

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