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Is an online/offline bulletin that covers news, updates, and insights of OOH (out-of-home) media, or outdoor advertising media as known in some market regions. Our online platform located on www.insiteooh.com as a public portal for anyone wants to get market intelligence through one of the most popular media in the market, and one of the main ATL media. Read More..
 

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Lactel sponsors Egypt in the road to Russia 2018

Dairy producer Lactel has launched a new OOH campaign, just in time to announce their official sponsorship of Egypt’s National Team in their road to Russia 2018.
With the World Cup as the main theme of the campaign, the ads feature ad copy that informs viewers that the dairy manufacturer is “The official sponsor for Egypt’s National Team”. Yogurt and milk packs are showcased below the Egyptian footballers, along the hashtag “#CheeringTastesGood”.
The campaign was launched during the second week of May and uses uni-poles, gates, billboards, and serials in various locations across Greater Cairo.

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Country: Egypt
Region: North Africa

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