Infinix launches new model with cross-promotion
A new OOH campaign announces the latest smartphone model from mobile brand Infinix, in a strategic cross-promotion with online portal Jumia and telecom operator Orange.
The ads display the new Infinix Note 5, with the slogan “Beyond intelligent” and supplementary ad copy that describes the smartphone as “The most brilliant Infinix Note, powered by Google”. The ad visuals also include icons with the main features of the phone, as well as the logos of Android One, Jumia and Orange Egypt.
Launched just before Jumia’s anniversary OOH campaign, the ads use a wide variety of OOH types and sizes across the Greater Cairo.