Taking too long? Close loading screen.
Is an online/offline bulletin that covers news, updates, and insights of OOH (out-of-home) media, or outdoor advertising media as known in some market regions. Our online platform located on www.insiteooh.com as a public portal for anyone wants to get market intelligence through one of the most popular media in the market, and one of the main ATL media. Read More..
 

Contact Us

[]
1 Step 1
Nameyour full name
icon-user
Write your message heremore details
0 / 500
keyboard_arrow_leftPrevious
Nextkeyboard_arrow_right
FormCraft - WordPress form builder
We are always looking for new talents, share your talents and skills with us we are love to have you with us
Careers

Like Us on Facebook

Follow Us on Twitter

Search:

Do you live in the desert?

A new teaser OOH campaign has popped up on the Ring Road and asks viewers why they live in the desert.
Here at INSITE OOH we are still investigating whether this is an outdoor campaign from some real estate developer trying to get our attention away from the new luxury compounds of New Cairo and New Giza, or an edification campaign from a government authority aiming at urbanizing the latest nomads. The challenge is served… what is your bet?
The artwork simply shows a photo of a reddish, dusty place with what looks like a shanty town on the side. The only copy is the question “Why do you live in the desert?”, in white, bold Arabic letters over a wooden sign that hangs from nowhere. Though simplistic at first sight, a quick analysis of the elements put together conveys a perturbing sense of loneliness – not a feeling you often get in over-crowded Cairo!
With Megas, Serials, Large and X-Large uni-poles, the campaign can be spotted on selected locations along the Ring Road.
Stay tuned as we reveal more details of the advertiser and its upcoming reveal campaign!

CAMPAIGN CREDITS:

Brand:
Industry: 
Campaign Size:
OOH Size: Large, ,
Country: Egypt
Region: North Africa

No Comments

What do you Think...

Pharco hits the billboards with cures for varied ailments Previous Post
El Araby promotes new Sharp Air Conditioners Next Post