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Is an online/offline bulletin that covers news, updates, and insights of OOH (out-of-home) media, or outdoor advertising media as known in some market regions. Our online platform located on www.insiteooh.com as a public portal for anyone wants to get market intelligence through one of the most popular media in the market, and one of the main ATL media. Read More..
 

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Coca-Cola will dress you with Egypt’s t-shirt

Global beverages brand Coca-Cola is back on the roads of Greater Cairo with a new outdoor campaign that promotes a special contest related to the upcoming World Cup.
Over red branded backgrounds, the brand asks viewers to collect the top-pops from soda cans to win exclusive jerseys of Egypt’s National Team, and at the same time encourages the audience to cheer the team with varied artwork that is self-explanatory.
The campaign started to spread during the second half of April and uses uni-poles, billboards, double-decker poles, mega signs, and flags on highly trafficked roads across the city.

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