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Is an online/offline bulletin that covers news, updates, and insights of OOH (out-of-home) media, or outdoor advertising media as known in some market regions. Our online platform located on www.insiteooh.com as a public portal for anyone wants to get market intelligence through one of the most popular media in the market, and one of the main ATL media. Read More..
 

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Coca-Cola and Tamer Hosny ready for the World Cup

Coca-Cola continues its football-themed marketing strategy with a new OOH campaign that promises more T-shirts for the fans of Egypt’s National Team.
The new ads feature images of fans wearing the colors of different countries, led by singer Tamer Hosny who wears Egypt’s, as well as Coca-Cola cans representing the different participating countries in Russia 2018.
The campaign replaces the previous initiative of collecting the top-pops from soda cans, and can be seen on uni-poles, gates, serials, billboards, double-decker poles, mega signs, and flags since the second week of June.

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