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Is an online/offline bulletin that covers news, updates, and insights of OOH (out-of-home) media, or outdoor advertising media as known in some market regions. Our online platform located on www.insiteooh.com as a public portal for anyone wants to get market intelligence through one of the most popular media in the market, and one of the main ATL media. Read More..
 

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Banque Misr repeats OOH teaser strategy

Banque Misr has hit the roads of Greater Cairo with a new teaser campaign that reminds audiences of their last year “Talaat Harb” campaign.
Using the same artwork and almost identical message with a twist, the branded framed backgrounds display ad copy that reads “Don’t come back… alone” – stay tuned as we reveal who is the bank waiting for.
The campaign started to spread towards the end of April and uses uni-poles, billboards and lightboxes on the regular locations of the brand across the Greater Cairo.

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Country: Egypt
Region: North Africa

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