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Is an online/offline bulletin that covers news, updates, and insights of OOH (out-of-home) media, or outdoor advertising media as known in some market regions. Our online platform located on www.insiteooh.com as a public portal for anyone wants to get market intelligence through one of the most popular media in the market, and one of the main ATL media. Read More..
 

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Banque Misr continues OOH teaser campaign of Talaat Harb

Banque Misr partly reveals the campaign after the teaser outdoor campaign launched at the beginning of this month and based upon the figure of Egyptian economist and founder of the bank, Talaat Harb.
The teaser campaign, which started with the message “Talaat Harb is coming back”, has now evolved into a more complex concept. Over the same maroon backgrounds, encased by an ochre frame, we see blindfolded individuals that represent different segments of the community and seem to find no hope in the current economic situation. However, the blindfold is highly significant, as it usually represents people that can’t see reality. The responses to the blindfold messages carry the traditional Egyptian sarcasm and always add “Talaat Harb is coming back” at the end. The artwork, with the contrasting colors and the main message deliver a good combination between the teaser and the reveal campaigns.
Large and X-Large uni-poles placed across the city continue this enigmatic campaign. Stay tuned as we reveal more details about this campaign from Banque Misr.

CAMPAIGN CREDITS:

Brand:
Industry:
OOH Size: Large,
Country: Egypt
Region: North Africa

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