AZHA updates outdoor messages again
Madaar Development has upgraded both artwork and messages for flagship project AZHA, their high-end waterfront resort in Ain Sokhna.
The new campaign focuses on the water lagoons, one of the core features of the project. With ad copy that reads “The secret lagoon. Home waterfront”, the ads showcase images of a small sailboat on crystal clear waters.
Following their ungrammatical campaign of “Carve your getaway” launched at the beginning of summer, the new campaign appeared on the roads of Greater Cairo for the second half of October with Large and X-Large uni-poles, Gates, and Megas.