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Is an online/offline bulletin that covers news, updates, and insights of OOH (out-of-home) media, or outdoor advertising media as known in some market regions. Our online platform located on www.insiteooh.com as a public portal for anyone wants to get market intelligence through one of the most popular media in the market, and one of the main ATL media. Read More..
 

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Apple complements CIB’s cross-promotion with iPhone X campaign

Following CIB’s recent OOH campaign that announced a cross-promotion of Apple products, the Cupertino-based brand has launched a parallel outdoor initiative that promotes iPhone X and CIB’s installments programs.
The campaign focuses on the latest iPhone’s “radical new cameras to capture the last light”, with artwork that includes an image of the phone and supplementary ad copy that invites viewers to buy the model through an installments program.
Starting during the first week of June, the campaign uses uni-poles, double-decker poles, gates, billboards, and mega signs on very strategic locations across the Greater Cairo.

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Country: Egypt
Region: North Africa

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