HongQi Takes Over Cairo’s Skyline With An Outdoor Campaign Redefining Modern Luxury
Cairo’s highways have a new visual protagonist as HongQi, China’s historic luxury automotive marque, rolls out a striking outdoor campaign across the city, transforming its billboards into powerful showcases of precision engineering, prestige, and futuristic design.
The artistic direction is minimalist, presenting the car with the opportunity to speak more eloquently on its own terms. A soft sky-blue environment fills every composition, symbolizing “a new horizon of luxury mobility.” At the center of every car is HongQi’s striking red emblem, positioning itself among Egypt’s luxury leaders on the cusp of being Egypt’s next big thing in luxury automobiles.
Price transparency takes center stage, 1,849,000 EGP for HS3 and 1,749,000 EGP for Ousado noted, an unconventional move for luxury brands but one that plays well for HongQi. By highlighting the price in bold white font, the ad spreads a message of honesty and affordability, placing HongQi side by side with genuine alternatives in a luxury market shrouded in uncertainty.
The only link in the chain, written in a single line under the price, is The phrase, translating into “the future of luxury,” is meant not just to point towards but also to challenge luxury standards in a way that places innovation at a crossroad of designs, technologies, and affordability, with HongQi at the helm of change.
The positioning of the FBB Motors logo and hotline is a subtle reminder of trust, a reminder that Hongqi is not a foreign brand but a brand with a solid setup.
Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
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