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MG has made a powerful return to the UAE’s OOH landscape, unveiling a campaign that captures the true spirit of Ramadan in giving. This marks their first major outing since their previous campaign on November 26th, signaling a renewed commitment to connecting with audiences across Dubai and Sharjah.

The campaign was showcased on hoardings across both Dubai and Sharjah, highlighting some of MG’s most popular models. The visuals featured the sporty MG7, the seven-seater MG RX9, and the MG Whale. These were complemented by value-driven copy positioned on the right side of the hoardings, outlining the benefits drivers could expect when purchasing an MG. Offers included “postponed payment after six months,” “five years of free car servicing,” “insurance support,” with the final entry reading “more,” signaling that the displayed benefits were just a glimpse of MG’s full Ramadan offers. The campaign was anchored by the statement: “This Ramadan, Drive With Purpose.” All copy appeared in both Arabic and English, reflecting MG’s understanding of Dubai and Sharjah’s diverse audience. Inter Emirates Motors, a subsidiary of Ali and Sons group, and MG’s official distributor in the UAE, were also featured as a part of the visual.

MG’s Ramadan campaign not only reaffirms its presence in the UAE’s automotive OOH landscape but also reinforces the brand’s commitment to delivering value, style, and purpose-driven experiences to drivers across the UAE.

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