INSITE OOH Media Platform

Centrepoint, the regional retail group bringing together brands like Splash, Shoemart, Babyshop and Lifestyle under one roof, is back on the streets after its last outdoor presence in August. 

Across the city, the billboards carry a consistent visual language. A warm sand-and-gold palette dominates, echoing Ramadan lantern light and desert-inspired textures. The main line, “Ramadan: The Beauty of Beginnings,” anchors several visuals, setting a tone that feels calm and intentional rather than loud.

One billboard highlights women’s fashion: two models styled in soft neutrals and tailored silhouettes, posed against arch-inspired backdrops. The composition feels editorial, positioning Ramadan dressing as refined and contemporary. Another features kids in coordinated festive looks, framed by circular architectural elements, reinforcing the family angle.

Larger-format billboards bring everything together: women’s wear on one side, children’s collections on the other, with the Centrepoint logo centered and sub-brands listed below. The message is clear: from family fashion to thoughtful gifts and home decor, Ramadan shopping is meant to happen in one place at prices positioned as accessible rather than aspirational.