Samsung launched an OOH campaign across Greater Cairo to promote the Samsung A Series devices in Egypt. This OOH campaign follows the brand’s previous outdoor advertising activity in Egypt during March 2024 along with B.Tech.The Samsung Galaxy A series is a line of mid-range mobile devices and tablets manufactured by Samsung Electronics as part of their Galaxy line, the OOH ad is promoting some of the line smartphones, including Galaxy A05, A15, and A25 5G.The campaign visuals are simple yet reflecting the brand’s advancement and professionality in knowing how to highlight the OOH campaign’s message by displaying the device's models along with Samsung’s logo, and the taglines “Choose among the new A,” and “Local guarantee.”The taglines beside the clear visuals displayed on clear light colored theme backdrop associated with purity, innocence, and new beginnings.Since 2023, the Egyptian Cabinet has granted Samsung Electronics Egypt a golden license to build and operate a mobile phone factory in Beni Suef, according to a statement in August 2023. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
