From Mercon Developments, Nurai is a new residential compound in New Cairo, announcing its arrival on Cairo’s OOH scene. After their last campaign, the real estate developer unveils this artistic and architectural design. In the heart of New Cairo's Golden Square, Nurai is located near all the essential amenities you desire - from service areas to upscale shops and malls. Nurai's prime position offers the perfect balance: close proximity to conveniences while maintaining a peaceful environment away from the hustle and bustle. The compound itself boasts modern architectural designs, each building thoughtfully separated by beautiful green spaces and gardens, ensuring a sense of tranquility for every resident. Nurai’s ad copy reflects their various offerings, “Discover Shades of Living”. This tagline showcases just how diverse the compound is, from lush green spaces and gardens to dedicated areas for entertainment and sports. With ambiguous visuals that leave room for the imagination, the only visible subject is a beautiful flower and a model posing just as gorgeous. To find out more about the campaign’s types, locations, budgets, media plans, and more, go visit MOOH, the monitoring out-of-home intelligence data provider in Cairo and Dubai.