The prestigious luxury brand Montblanc, founded on quality, legacy, and distinction, revealed a unique but elegant new eyewear collection for 2024 in Dubai’s outdoor advertising arena, after its prior OOH activity in November 2022. The Montblanc Spring/Summer Collection 2024, showcases exquisite elegance and lively flair, combining traditional sophistication with new trends in celebration of style and luxury. Montblanc creates effective, smart items for creative and inspired individuals who question the current quo and explore life from new angles. Montblanc, named after Europe's highest peak, has been reshaping the world of luxury with boldness, superiority, and substance since 1906, beginning with the creation of groundbreaking writing instruments and progressing to timepieces, leather goods, accessories, fragrances, eyewear, and wearable technology. The new Montblanc sunglass frame exemplifies high precision and luxury craftsmanship, while merging historic masculine charm with the brand’s up to date vision. The model is shown wearing the contemporary Montblanc MB0344S - 001 Gold Sunglasses Man in the ad, photographed from his slight profile. The campaign also embeds the brand’s logo on the top right as well as the brand’s name in both English and Arabic on the bottom left. The campaign was distributed on uni-Poles across Dubai and was launched during the second week of May. Get more in-depth details about the OOH industry by visiting Insiteopedia and navigating through its different sections.
