Gree Electric Appliances has reached an important milestone after years of committed technological innovation, research and development. Gree’s prior campaign was in December 2023 and the ad took a Go Green approach featuring Dong Mingzhu, however, the leading Chinese home appliances manufacturer is back on Dubai’s billboards with their “G-BOOST” campaign, raising awareness of their “Inverter Compressor Technology”. The G-Boost Inverter Compressor is the world’s first efficient and energy saving inverter compressor which is an ideal ecosystem supplier and stable cooling of compressor even at high temperatures. It provides air supply and less heat for more pleasure and fast cooling as well as simple installation and worry-free use. The ad copy highlights that the inverter compressor furnishes “Cooling Boost” and “Energy Efficiency” displaying the G-Boost Inverter Compressor along with the tagline “We Know How To Keep You Cool”. The ad also displays one of Gree’s air conditionings and a background of a desert referring to UAE’s hot climate and weather conditions which is suitable for the campaign. The campaign popped up on uni-poles across Dubai during the second week of May. Get more in-depth details about the OOH industry by visiting Insiteopedia and navigating through its different sections.
