Dubai's industrial landscape is set to receive a major boost with the resurgent arrival of HD Hyundai. The South Korean industrial giant, known for its prowess in shipbuilding, heavy machinery, and energy solutions, has partnered with the Al Shirawi Group, a prominent Dubai conglomerate, on Dubai’s OOH arena. Based in the United Arab Emirates, the Al Shirawi Group is one of the biggest privately owned businesses. turning into a market leader in the following areas: building, transportation, logistics, HVAC, electronics, heavy equipment, oil & gas, manufacturing, health care, education, trade, energy, renewables, and water solutions. This partnership brings together two powerhouses. Al Shirawi Group's deep-seated experience in the region, combined with HD Hyundai's cutting-edge technology and global reach, is a win for Dubai's industrial sector, With the tagline, “Hyundai is Back Stronger”, and visuals of heavy machinery operating, they present an image of strength and advanced technological solutions. In Dubai, the campaign was released in the second week of May through hoardings.