Aldar, a prominent real estate company, continues to make waves with its latest campaign. Following their successful previous campaign in November 17th, Aldar is now advertising their newest development, 'Athlon,' with billboards proudly displaying the headline, Dubai's first active living community. Athlon is a meticulously designed concept, incorporating principles of active living into every aspect of its design. It stands as Dubai's first and only community specifically crafted to cater to the everyday movement of its residents. The development offers world-class amenities and a dynamic program of activities curated by wellness experts. It aims to redefine fitness-focused living, fostering long-term well-being and a profound sense of community among its residents. Developed in collaboration with Dubai Holding, a globally diversified investment company with investments in 31 countries, Athlon represents the second groundbreaking residential project in Dubai for this joint venture. It builds upon the resounding success of their previous project, Haven by Aldar, which was launched in late 2023. With the headline Dubai's first active living community gracing its billboards, Aldar's campaign highlights the unique and innovative features that set Athlon apart in the real estate market. The campaign has been showcased in the first week of May on hoarding boards, and digital screens.
