The Jewels of Emirates exhibition is set to return to the UAE, enticing visitors on Dubai’s OOH scene. This prestigious event promises to have a glittering showcase of exquisite gemstones and breathtaking designs from around the world. After their previous pop-up, the event is planning to take the UAE by storm again. The Jewels of Emirates show has become a cornerstone of Dubai's luxury calendar, from May 30th to June 2nd, organized by and at Expo Centre Sharjah, Sharjah. It serves as a platform for renowned international jewelers, emerging local talents and prestigious auction houses to unveil their latest collections. The visuals highlight the special dates and a breathtaking diamond necklace, just a glimpse of what’s to come. Supported by the Sharjah Chamber of Commerce and Industry and sponsored by Salem Al Shueibi Jewellery, the event's latest edition has a lot to offer. From classic cuts to unique, contemporary designs, the show will feature a dazzling display of nature's most precious treasures. Besides the gorgeous displays, there will also be educational seminars from industry experts on various topics, from gemstone identification to the history of jewelry making. And, of course, there’s the enthralling live demonstrations, where skilled artisans show off their craft, offering a glimpse into the meticulous process behind each dazzling piece. Moreover, exclusive gatherings offer opportunities to interact with designers, attend special auctions, and get a first look at the most coveted collections. The campaign was revealed in the first week of May, on Dubai’s uni-poles.