Following a unique Ramadan appearance this past March, Land Rover is back on UAE’s skyline, once again promoting the ergonomic Range Rover Sport. The iconic British automotive brand known for its exceptional craftsmanship and performance showcases its latest creation, the Range Rover Sport 2024, in all its glory upon UAE’s billboards. The latter highlights its sleek design and polished exterior. The billboard design emphasizes Range Rover Sport's ability to seamlessly transition from city streets to untamed wilderness; they do so by showcasing the vehicle speeding through desert landscapes. The ad copy notes the campaign slogan “Dynamic by Design,” which notes back to the visual of the Range Rover and its exceptional performance and off-road capabilities. The campaign color palette revolves around a dark and elegant theme, spotlighting the Range Rover Sport’s sleek lines, contours, and illuminated features, making them more prominent and visually striking upon a desert background. As the overall vibe of the campaign emits luxury and exclusiveness, passersby are more inclined to be caught in awe of the new Range Rover Sport as they go by their day. The new campaign streaked through UAE’s digital screens and hoarding billboards in the fourth week of April.
