Following the reveal of Tatweer Misr recently-signed partnership with Liverpool F.C., the campaign keeps a stronghold on the roads of Greater Cairo. Parallel to the more limited campaign of Il Monte Galala, the developer keeps the news on the roads without significant changes in the locations. The ads feature bright red backgrounds and varied images of Egyptian football hero Mohamed Salah and some of the main “Red” partners in his Premier League home. The campaign can still be seen in a variety of OOH types and sizes on the highest-trafficked roads of Greater Cairo. Stay tuned for changes during March!
