As the Basketball Africa League (BAL) by NBA Africa gears up for its highly anticipated event in Egypt, taking place from April 19th to April 27th and hosted at the Hassan Mostafa Indoor Sports Complex in Cairo, the streets are being transformed into a colorful celebration for basketball enthusiasts. An electrifying outdoor campaign hits Cairo. Featuring four fan-favorites basketball players: Germaine Vashon ROEBUCK JR, Souleyman Diabate,Evans Ganapamo, and Ehab Amin. The visual has a mix of blue and green hues, along with the Nile Countries logo and the event duration and location. In addition to Tazkarti, the main ticket outlet and their hotline, along with the BAL official website The BAL 4 second stop was in Cairo, Egypt. For the first time, BAL decided that the tournament would be hosted in four different cities, including Pretoria, South Africa; Cairo, Egypt; Dakar, Senegal; and Kigali, Rwanda. The tournament will take four months and vary according to each city. With a total of 48 games, 52 players, and 11 countries. The BAL previously launched a campaign during May of last year, highlighting the NBA mobile app and encouraging the audience to download the NBA application for easier access to matches. Know more about BAL's OOH campaigns by visiting Monitoring Out-of-Home (MOOH), a specialized media intelligence agency and analytic system in Cairo and the United Arab Emirates.
