Exactly one month after launching their teaser campaign for Sun Capital, Arabia Holding has started to reveal capturing images from Sun Capital in a new OOH Campaign. Above a mesmerizing image of Cairo at night time, the campaign has evolved during the second half of February to include a variety of different messages that offer information about the project, its location and some of the selling points, such as “30 minutes to downtown” and “luxuriously designed residency”, as well as the slogan “OWN TOMORROW”. The campaign started to spread after mid-February and uses large and x-large uni-poles, gates, double-decker poles, mega signs, billboards, lightboxes, and Serial combinations on the main roads various locations across Greater Cairo.
