Telecom Egypt mobile network WE has hit the billboards of Greater Cairo once again with an upgraded OOH campaign for the promotion of Agda3 Card.

In an attempt to stand out from the latest musical trends implemented by the other mobile networks in Egypt, WE has launched a new OOH campaign starring the renowned actor Karim Abdel Aziz, following a recently-released TV commercial.

Launched during the second half of February, the campaign uses large and x-large uni-poles, gates, double-decker poles, mega signs, billboards, lightboxes, and serial combinations across Greater Cairo.

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