After advertising their El Bawadi Tahina last June, Harvest Food Co is back on the roads with a new OOH campaign that promotes their Halawa. The campaign uses a new direction, with a 70’s theme of purple backgrounds and a model dressed in denim. The ads feature the Halawa package along the slogan that reads “Indulge in sweetness, Live in sweetness”. Launched at the beginning of February, the campaign uses large and x-large uni-poles, gates, billboards, lightboxes, and flags in various locations across Greater Cairo.
