National Bank of Egypt is back after the summer with a new outdoor campaign that promotes their online banking service “Ahly net”.

With the image of a model sitting comfortably on the sofa of their home, and ad copy that reads “with El Ahly net service, you don’t have to go to the bank”, NBE emphasizes a message of convenience in their services.

The campaign was launched during the second week of October and uses Large and X-Large uni-poles on the highest-trafficked roads across the Greater Cairo.

NBE promotes Ahly net online service-00
NBE promotes Ahly net online service-00

The Art & Science of OOH

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