e& is setting the UAE’s billboards ablaze with scorching offers on their Freedom mobile plans. Previously appearing, this eye-catching outdoor advertising campaign highlights significant discounts and a bonus perk that's sure to grab the attention of passers. The campaign boldly declares Up to 40% off selected Freedom plans with 1-year free Starzplay, offering an enticing message to consumers. Besides the significant discount, the free year of Starzplay adds a layer of sweetness to the deal. Starzplay, a popular streaming service with a vast library of movies and TV shows, provides an incentive for potential customers. Etisalat and Freedom Plans are a variety of mobile subscription plans that offer data, minutes, free Wi-Fi hours, and a free Starzplay subscription for one year. The plans in the package are Plan 100, Plan 225, Plan 500 and Plan 1000, subsequently with more benefits or data as the number goes up. The campaign landed in the UAE on bridge billboards and digital screens in the third week of March.