A new OOH campaign from SICO announces the launch of the first 4G smartphones made in Egypt at affordable prices. The technology company, which since 2003 has been one of the leading players in the ICT sector in Egypt, has thoroughly planned the launch of affordable 4G smartphones for the MENA region market, and finally come up with a promising range of products. With journalist and TV personality Amr Adib as brand ambassador, the ads feature a modern smartphone model under the slogan “Change the reality”. The campaign was launched at the beginning of February and uses large and x-large uni-poles, double-decker poles, gates, billboards, lightboxes, T-poles, and flags across most districts of Greater Cairo.
