Misr El Kheir raises donations for education

Egyptian non-profit foundation Misr El Kheir has hit Cairo’s billboards once again with a new OOH campaign to raise funds for Educational causes.

The ads deliver the call-to-action message of “Sponsor a child’s education by 170 pounds per month”, and feature Egyptian football star Hazem Emam along with Misr El Kheir’s logo, hotline, bank account number, and the nearest branches to each billboard.

The campaign uses flags and billboards with strategic media planning across several districts of Greater Cairo, and was launched during the second half of February.