A new OOH campaign from event organizer AGEX has recently hit the roads of Greater Cairo to announce the 9th edition of Metal & Steel Manufacturing Exhibition. The 3-day event offers the steel industry a platform to meet face to face with customers and suppliers in the industry, as well as explore first-hand the latest technologies and products. Launched during the third week of February, the campaign uses large uni-poles, lightboxes, mega signs, and flags in several areas of Greater Cairo.