An outdoor campaign launched by Bait Zakat, a non-profit organization that provides charitable services in Egypt. The campaign leverages the holy month of Ramadan, a time for increased devotion, reflection, and charitable giving, to raise awareness about the importance of Zakat. Zakat is one of the five pillars of Islam, and it is a mandatory form of charity that requires Muslims to donate a specific portion of their wealth to those in need. The purpose of Zakat is to purify one’s wealth and to help those less fortunate. It is a way for Muslims to express their gratitude for God’s blessings and to promote social justice. The D/OOH advertisement features a quote from the Prophet Muhammad (PBUH) that emphasizes the importance of charity. The text reads: Prophet Muhammad (PBUH) said: ‘Giving charity does not decrease wealth.’” (Sahih Muslim) The use of this Hadith is a powerful way to remind viewers of their religious obligation to give Zakat. The ad also features the logo of Bait Zakat and information on how to donate, including the organization’s website and donation hotline. This campaign follows Bait Zakat’s previous OOH in April 2023, the organization launched a similar campaign in Egypt. These campaigns suggest that Bait Zakat views OOH advertising as an effective way to reach a large audience and raise awareness about its charitable work. Need to know more about this OOH campaign, price, location, and more? Visit and check out MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai.
