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Egyptian Developer Novus Stanza has evolved their January OOH Campaign to reveal their previously advertised project in New Capital.

Following their recent teaser campaign,  the new ads use a stunning pink background that breaks any link to the  previous campaign, and focuses on announcing just the name of the new  apartments project “Liberty Village” under the slogan “Redefining  Essentials”.

Launched at the beginning of February, the campaign  uses large and x-large uni-poles, double-decker poles, gates, mega  signs, lightboxes, serials, and flags on the highest trafficked roads of  Greater Cairo.

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