Network TV channel DMC Sports has launched an outdoor campaign to promote the Egyptian league games and programs that the channel offers in HD. Parallel to the sister channel DMC, with whom the Sports channel shares some locations, this campaign announces the broadcasting of the Egyptian League in HD. Quite a few renowned faces of the Sports and Media worlds appear in the ads, such as former players Zakaria Nassef, Hassan Shehata, and Ahmed Hassan, football manager Farouk Gaafar, and football analyst Tamer Badawy, among the many. Each ad portrays 3 personalities over the image of a football field, with only ad copy “Egyptian League HD” and the frequency of the channel, as well as the logo of EFA (Egyptian Football Association). The campaign was launched in the second half of September, with Large and X-Large uni-poles, Gates, and Double-decker poles across the Greater Cairo.
