Eminent fragrance house, Ajmal, is back on UAE’s billboards following their prior appearance, introducing their latest fragrances, The New Aristocrat Coral and Coastal. The new campaign visuals feature a man and a woman submerged underwater, creating an ethereal and dreamy atmosphere, transporting viewers into a mesmerizing underwater world, instantly captivating their senses. While evoking a dreamy and ethereal charm, the ad spaces reflect the enchanting qualities present in The New Aristocrat Coral fragrance for women. In addition, the man underwater embodies a refined and worldly aura, mirroring the fragrance’s woody undertones and captivating masculine scent. By featuring the man and woman submerged underwater, Ajmal's campaign captures the essence of nature's beauty and its influence on fragrance creation, representing the connection between humanity and the natural world. The latter emphasizes Ajmal's commitment to crafting fragrances that evoke powerful emotions and transport individuals to extraordinary realms. The new campaign emerged on UAE’s billboards in the first week of March upon hoardings, Digital screens, and unipoles.
