The Sharjah Fish Resources Authority (SFRA) has launched a new billboard campaign in the UAE to raise awareness about the importance of sustainable fishing practices, in the public administration's industry. The SFRA is a government agency that is responsible for managing and protecting the fish resources of the Emirate of Sharjah. The agency works to ensure that fishing is carried out sustainably and that fish stocks are not overexploited. The SFRA also supports local fishermen, including training and financial assistance. The agency is committed to helping fishermen adopt sustainable fishing practices and to improve their livelihoods. The campaign is part of the SFRA's efforts to promote the sustainable use of marine resources and to protect the marine environment. The SFRA works to regulate fishing activities in Sharjah's waters, and their OOH campaign is a timely and important reminder of the need to protect their marine resources. The campaign highlights the importance of protecting the marine environment and the vital role that fish play in the UAE's food security. It also encourages the public to support sustainable fishing practices by choosing to buy fish from local fishermen. The campaign features the taglines Our Fish From Our Seas”, Our Seas, Our Wealth”, with lastly “Together for a Sustainable Marine Environment”, displayed on the billboards. The campaign appeared on Sharjah's digital screens, bridge billboards, and mega-coms in the fourth of February.
