L’Oréal Paris has launched a new outdoor campaign to promote their renowned hair care line of products Elvive. Focusing the promotion on their Total Repair 5 range, the campaign uses Lebanese TV personality Daniella Rahme as the new brand ambassador. Featured on the ads along with some of the hair care products, the ad copy promises viewers to “Revive your Hair Back to Life.” The Campaign uses a burgundy color theme to match the star’s hair color. The campaign was launched at the beginning of February and can be seen on large and x-large uni-poles, double-decker poles, mega signs, billboards, and lightboxes in various locations across Greater Cairo.
