Banque du Caire has launched a new OOH campaign to promote their range of credit cards. The campaign promotes the Visa and mastercard credit cards, along a chance to win a ticket for upcoming FIFA World Cup – thus joining the ranks of other banking institutions that have started to include Russia 2018 as a luring offer to win customers. The ads depict the usual enthusiastic football fans wearing Egypt’s jersey and cheering the team, with ad copy that reads “Win your ticket and accommodation to the World Cup… with Banque du Caire Credit Cards.” The campaign started towards mid-February and uses uni-poles in various locations across Greater Cairo.
