Leading Egyptian real estate developer, Sodic, is poised to redefine living with the launch of its latest project, Sodic East, in the heart of New Heliopolis. Announced through captivating advertisements across Cairo’s OOH, the project promises a fresh start for residents seeking a vibrant and integrated community. After their last OOH ad, Sodic East is a meticulously planned urban community designed to cater to the needs and aspirations of modern families. The project boasts a strategic location offering excellent connectivity to the city while providing a peaceful escape. Sodic East offers a variety of villas, townhouses, and apartments to suit different lifestyles and preferences, where residents can indulge in a plethora of world-class amenities, including swimming pools, clubhouses, sports facilities, landscaped gardens, and more. Moreover, Sodic East prioritizes sustainable practices by incorporating green spaces and energy-efficient features throughout the development. With the launch of Sodic East, Sodic invites you to embrace a life filled with convenience, comfort, and community on Cairo’s billboards. They emphasize “New Beginnings” on the visuals, with a focus on the people and community, being the background. They add their hotline and website as a call to action. You can visit MOOH, the monitoring out-of-home intelligence data provider in Cairo and Dubai, for more information regarding the campaign.