After more than a year Union Coop is back on UAE’s outdoor advertising scene with an OOH campaign launched during the third week of February 2024 using uni-pole OOH format. The brand’s previous outdoor advertising activity was during August 2022, a long time away but now back with a new promotional OOH campaign advising Dubai and Sharjah residents to shop and get the chance to win. The OOH advertisement uses a white background along with some red highlighted color for some text with a large image of a silver Nissan Sunny car to grab attention. The text appears to be in both Arabic and English, with the English phrase Shop & Win positioned at the top, the message of the ad is that when you shop with AED 200 you get the chance to be among 2 winners weekly and the prize is the Nissan Sunny car. Overall, the visuals are clear and concise, using bold colors and a large image to quickly convey the message of a chance to win a car through shopping at Union Coop. To learn and find more details about the OOH industry, visit our Insiteopedia and navigate through its different sections.
