Adidas launched a digital out-of-home campaign in the UAE during the fourth week of February 2024, “You Got This” campaign under an encouraging motto featuring many sports stars in the ad video displayed on the digital screens seen in the streets of Dubai, this DOOH campaign follows the previous appearance for Adidas in the Emirati OOH scene during September 2023 for Adidas Originals. A big name and brand such as Adidas is always approaching its loyal customers and consumers, we can see always that the brand’s advertising activities are not selling the product’s attributes or look, but it's always approaching the viewers in an emotional and supportive messages featuring the brand’s logo along with many well-known stars to build relation and trust among the markets, as an example this DOOH featured Messi, Bellingham, and tennis star along with the brand’s logo, and the text “You Got This,” all on a dark background. To learn and find more details about the OOH industry, visit our Insiteopedia and navigate through its different sections.
